Giancarlo Marchioni

Senior Expert

+30 years of international experience in developing and implementing commercial and marketing strategies for premium brands in the sports and lifestyle sector

Professional Experience

  • ARAD Digital, Senior Expert, 2025 - Present

  • Vans, Country Manager Italy, 2018 - 2024

  • The Athlete’s Foot, Country Manager Italy, 2016 - 2018

  • Space 23, Co-Founder and general Manager, 2013 - 2016

  • Nike, 1994 - 2013

    • Sales Director Nike Sportswear, 2008 - 2013

    • Brand Manager Nike Sportswear, 2005 - 2008

    • Sales and Marketing Manager Nike Sportswear, 2001 - 2005

    • Sales and Marketing Manager Nike Running (the Bowerman project), 2000 - 2001

    • Sales Manager Key Accounts, 1994 - 2000

  • Multi-brand sales agency, Sales executive, 1989 - 1994


Areas of Expertise

  • Marketing

  • Omnichannel Management

  • Strategy & Organization

  • Sales & Go-to-Market Strategy