Giancarlo Marchioni
Senior Expert
+30 years of international experience in developing and implementing commercial and marketing strategies for premium brands in the sports and lifestyle sector
Professional Experience
ARAD Digital, Senior Expert, 2025 - Present
Vans, Country Manager Italy, 2018 - 2024
The Athlete’s Foot, Country Manager Italy, 2016 - 2018
Space 23, Co-Founder and general Manager, 2013 - 2016
Nike, 1994 - 2013
Sales Director Nike Sportswear, 2008 - 2013
Brand Manager Nike Sportswear, 2005 - 2008
Sales and Marketing Manager Nike Sportswear, 2001 - 2005
Sales and Marketing Manager Nike Running (the Bowerman project), 2000 - 2001
Sales Manager Key Accounts, 1994 - 2000
Multi-brand sales agency, Sales executive, 1989 - 1994
Areas of Expertise
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Marketing
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Omnichannel Management
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Strategy & Organization
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Sales & Go-to-Market Strategy