Luciana Farina

Senior Expert

+20 years of experience in digital, e-commerce, and omnichannel transformation for leading luxury and fashion brands. 

Professional Experience

  • ARAD Digital, Senior Expert, 2025 - Present

  • Etro, E-Business & Omnichannel Director, 2022 - 2024

  • Christian Dior Couture, Global E-Commerce & Omnichannel Director, 2018 - 2022

  • Fendi, 2012 - 2018

    • Digital & E-Commerce Director, 2015 - 2018

    • Digital Manager and E-Commerce Project Manager, 2012 - 2015

  • Ermenegildo Zegna, 2004 -2012

    • E-Commerce Manager, 2009 - 2012

    • Web Editor, 2005 - 2010

    • HR Assistant, 2004 - 2005

Areas of Expertise

  • Digital & E-commerce Strategy

  • Omnichannel Management

  • Business Development & Operations