Luciana Farina
Senior Expert
+20 years of experience in digital, e-commerce, and omnichannel transformation for leading luxury and fashion brands.
Professional Experience
ARAD Digital, Senior Expert, 2025 - Present
Etro, E-Business & Omnichannel Director, 2022 - 2024
Christian Dior Couture, Global E-Commerce & Omnichannel Director, 2018 - 2022
Fendi, 2012 - 2018
Digital & E-Commerce Director, 2015 - 2018
Digital Manager and E-Commerce Project Manager, 2012 - 2015
Ermenegildo Zegna, 2004 -2012
E-Commerce Manager, 2009 - 2012
Web Editor, 2005 - 2010
HR Assistant, 2004 - 2005
Areas of Expertise
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Digital & E-commerce Strategy
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Omnichannel Management
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Business Development & Operations