We are ARAD

Our Manifesto

We are torchbearers. We foster fearless innovation, enlightening the way to continuous transformation.

We are farmers. We grow sustainable ideas, making businesses thrive both in the short and long run.

We are craftsmen. First we find gaps, then we build bridges. And we aren’t afraid to demolish them in order to rebuild them with even stronger foundations.

We love transformation. It’s a necessity for evolution.

We’re never static. It impedes change.

We are serious. But we’re never boring.

We are respectful. But we dare to challenge the status quo.

We are enthusiastic. But we’re not unrealistic.

We are grounded. But inspirational too.

  • Our Purpose

    Our purpose is to help people reach their goals, both professionally and personally. At ARAD, we put our employees and clients first: their well-being is ours.

  • Our Vision

    We have a fresh, pragmatic approach to retail consultancy driven by real industry experts, in a world where “digital” and “physical” are two faces of the same seamless reality.

  • Our Mission

    Our mission is to foster digital transformation to make business easier for brands, employees and customers, guiding companies in their transition towards an omnichannel model.

Our Values

The guiding principles that define who we are and how we behave.

  • Vision & Innovation

    We see the big picture and think outside the box.

  • Customer Centricity

    To us, the customer is at the heart of everything we do.

  • Knowledge & Expertise

    Knowledge is power” & we know how to use it. Your goal is ours.

  • Value Orientation

    We deliver tailored assistance with high standards.

  • Reliability & Availability

    Through integrity and flexibility, we promise to earn your trust and honour it.

Our Partners

Arad's Partners

With an extensive repertory of success stories behind them as managers and founders of companies that have thrived in the digital landscape, our partners know exactly what they’re doing.


We are proud to be able to draw on this expertise to help our clients achieve their own business goals.

Corporate Social Responsability

Diversity, Equity and Inclusion

Diversity is what we believe in.

Equity is what we practice. 

Inclusion is how we do it. 

We strongly believe that diversity enlightens and enriches us: it drives value beyond mere expertise and adds an important cultural dimension to any project. 

We are determined not only to cultivate diversity, but also to foster an environment where everyone feels at home and free to let their own light shine, no matter where they come from, their beliefs, or their ethnicity.

Environmental Sustainability

It’s time to work together to give the earth a break and let our planet breathe again.

We have always promoted responsible consumption, waste differentiation and recycling. 

We are proud to say that we have significantly increased our use of reusable and recyclable resources over the past few years. We are strongly committed to continuously raising our environmental standards and encouraging our clients and community to do the same.

We’ve always got an eye on our energy consumption too. That’s why we keep spam to a minimum (which keeps our clients happy too!).

Social Responsibility

“Give back to empower young generations.”

This is the mantra that our partners and experts live by. 

Knowledge is power. Which is why we are deeply committed to sharing ours with the world and collaborating with universities to give young passionate students equal learning opportunities.

We are also proud to have given a whole new meaning to the word “consultancy”. We believe that to provide the most value, people need a great work-life balance. That’s why we’re continuously striving to improve our welfare policies and promote a healthy working environment.

Our Locations

Via Francesco Roncati 9

Bologna, Italy

Via Giorgio Washington 70

Milan, Italy