Where we talk about what we see
Not a content calendar, but the questions we keep working through with clients, discussed in public: our own webinars and evenings, and the sessions where partners invite us to speak.
Latest
L'elefante nella stanza: cosa succede alla conoscenza, alle persone e alle organizzazioni con l'adozione dell'AI e dell'automazione
What happens to knowledge, people and organisations as AI and automation are adopted: which work can be automated, which stays human, and how know-how that lives in people's heads becomes something the company owns.
Watch the recordingWebinars, talks and events
Where we have spoken about it, and where we will.
WebinarRipensare il .com per l'Agentic Commerce: cosa cambia e come rimanere competitivi e visibili
Rethinking the .com for agentic commerce: what changes when the visitor is an agent, and how a brand stays competitive and visible.
Watch the recording
EventLe nostre previsioni per il 2026
An evening to present our six predictions for digital business in 2026: a read drawn from what we see inside projects, not a market report.
Read
TalkWelcome to the AI Adoption zone
A session on how organisations adopt AI and how people and AI work together, hosted by GELLIFY, with arad among the speakers.
View on LinkedIn
WebinarSpedire negli USA oggi: gestire le sfide dei dazi anche sotto gli 800$
Shipping to the US today: how to handle tariffs, including on orders under $800.
Watch the recording
TalkAI e omnicanalità nel beauty
AI and omnichannel in the beauty industry: a session hosted by GELLIFY, with arad among the speakers.
View on LinkedIn
WebinarAI Commerce: quando a scegliere (e comprare) è l'AI
AI commerce: what changes for a brand when the choice, and the purchase, is made by an AI.
Watch the recording
WebinarCome ottimizzare le tue omnichannel sales con l'AI
How to use AI to optimise omnichannel sales.
Watch the recording
WebinarSmart Shopping Experience: il potere delle Mobile App nei negozi fisici
What mobile apps can do inside physical stores, and how they change the in-store shopping experience.
Watch the recording
WebinarMarketplace e mercati emergenti da sviluppare
Where a fashion brand can grow online when marketplaces hold most of the market: the channels that count in each geography, and the emerging marketplaces worth entering.
Read
The newsletter
One topic per issue, explained properly: what is changing in how brands work in digital, and what is worth doing about it. No press round-up.
On LinkedIn
Where we announce the next webinar and publish the recordings. Following the page is the simplest way not to miss the next one.
FAQ
More questions about our thinking?
FAQ
More questions about our thinking?
Does arad host events?
Yes. Alongside its online webinars, arad organises in-person events, such as the evening in December 2025 where it presented its six predictions for digital business in 2026. Past and upcoming events are listed on the Insights page, and new dates are announced on arad's LinkedIn page.
Does arad participate in physical events?
Yes. arad speaks at Italian and European industry conferences and roundtables rather than attending passively, choosing those where the topic is one it works on, from AI and agentic commerce to omnichannel and marketplaces. Upcoming appearances are announced on arad's LinkedIn page.
Does arad run webinars with partners?
Yes. Several of arad's webinars are run with partners: 'L'elefante nella stanza', in June 2026, on what AI and automation adoption means for knowledge, people and organisations, with MIDA, and the AI commerce webinar with Bruce Clay Europe, on what changes when an AI makes the choice and the purchase. arad also speaks at sessions organised by partners. Recordings are published on LinkedIn and linked from the Insights page.
Can I watch arad content on video?
Yes. arad's webinars and talks are recorded and published on LinkedIn, and each card on the Insights page links to its recording, on topics from agentic and AI commerce to AI adoption, omnichannel sales, in-store mobile apps and marketplaces. New sessions are announced on arad's LinkedIn page.
What was arad's webinar on marketplaces and emerging markets about?
It presented arad's paper on marketplace expansion for fashion, written by Francesca Soprana and Vasile Chitoroaga. Starting from the fact that marketplaces account for around 86% of global e-commerce, the paper maps the e-fashion channels that count in the main countries, identifies the emerging marketplaces worth covering and proposes a marketplace-first expansion framework. Its conclusion: marketplaces sit alongside the .com, chosen country by country.
Who writes arad's published analysis?
arad's own partners and experts, the people who work on client projects, rather than a separate research team. The predictions for 2026 come from what arad's experts see inside projects, and the paper on marketplace expansion for fashion was written by Managing Partner Francesca Soprana and Senior Expert Vasile Chitoroaga.
Which consumer sectors are catching up with fashion on digital maturity?
Beauty, sport and outdoor, home and design, food and beverage, eyewear, retail and hospitality are meeting many of the challenges fashion met first: omnichannel, product data, marketplaces and the relationship between store and digital channel. That is why experience built in fashion and luxury transfers to them with limited adaptation.
What is the talent gap in digital commerce?
Companies struggle to find people with direct operating experience of order management, product information, customer data platforms and e-commerce platforms. The scarcity is in hands-on operators rather than in strategists, which is why organisation design and temporary management sit alongside arad's advisory work, in services such as Org & Processes Evolution and Retail / Wholesale.
What does arad publish?
arad shares its point of view through webinars, talks and events on AI, commerce and omnichannel for consumer brands, all listed on the Insights page with their recordings. It also writes a newsletter, one topic per issue, and posts on its LinkedIn page. Two pieces have a written version on the site: the six predictions for 2026 and the webinar on marketplaces and emerging markets.
What are arad's predictions for 2026?
arad's six predictions for digital business in 2026 are the GenAI hangover, AI discovery, the shift from bidding for attention to earning AI trust, agentic browsers, AI as the operating system, and Amazon as an autonomous commerce platform. arad presented them at an in-person evening in December 2025, drawing on what its experts see inside projects rather than on market research.
Does arad run webinars?
Yes. arad runs online webinars, in Italian, on agentic commerce, AI commerce, AI adoption in organisations, omnichannel sales, in-store mobile apps, marketplaces and shipping to the US. Every session is listed on the Insights page, and the next one is announced on arad's LinkedIn page.
Can I receive arad insights by email?
Yes. arad writes a newsletter that takes one topic per issue and explains it properly: what is changing in how brands work in digital, and what is worth doing about it, with no press round-up. You can subscribe from the footer of any page. Subscription is double opt-in, so you confirm it by email, and you can unsubscribe in one click.