Managing Partner
Francesca Soprana
Francesca Soprana is a Managing Partner at arad digital, with 25+ years of experience in e-commerce, digital strategy and omnichannel transformation across fashion, grocery and other industries, with leadership roles and strategic initiatives in omnichannel evolution, online distribution, CRM and customer experience, and an increasing focus on customer centricity and AI transformation. Managing Partner at arad since 2023, previously Chief Customer Officer and Global Head of Online and Omnichannel at Diesel and E-commerce Marketing Manager at Esselunga.
Areas of work
Services
- .com Evolution
- Marketplace and eTailers
- Omnichannel Distribution
- Omnichannel Services & Integrations
- Retail / Wholesale
- B2B Business Model Evolution
- In Store Experience Evolution
- Org & Processes Evolution
- Business Planning
- Transformation Program Management
- Digital Project & Release Management
- RFP & Vendor Selection Management
- AI Transformation
- Workflow Automation & Knowledge Management
- Agentic readiness / commerce
- Marketing
- CRM & Customer Centricity
- Digital marketing
- AI Brand Visibility (GEO, AI ads, etc.)
- Data Strategy / Optimization
- Business intelligence
- Service & Experience Design
Case studies
- C·01Beauty & Cosmetics
Digital & Omnichannel Strategy
- C·02Beauty & Cosmetics
Digital Operating Model Evolution
- C·03Beauty & Cosmetics
Digital Organisational Assessment
- C·04Eyewear
Digital and Omnichannel Strategy & Business Plan
- C·05Eyewear
Digital and Omnichannel Transformation: PMO, Temporary Management, IT Advisory, Platform Selection
- C·06Eyewear
Omnichannel CX and website redesign
- C·07Fashion & Luxury
CRM Organisational Assessment
- C·08Fashion & Luxury
Digital Business Assessment and Senior Temporary Management
- C·09Fashion & Luxury
E-commerce Insourcing & Omnichannel Operating Model Transformation | PMO & Change Management
- C·10Fashion & Luxury
E-commerce Insourcing and new operating model evaluation
- C·11Fashion & Luxury
E-commerce Performance & Customer Experience Assessment (for Italian Market)
- C·12Fashion & Luxury
E-commerce temporary management (for Italian Market)
- C·13Fashion & Luxury
Global E-commerce Insourcing & Composable Replatforming | PMO & Change Management
- C·14Fashion & Luxury
Loyalty Programme Branding and UX/UI
- C·15Fashion & Luxury
Marketplace Temporary Management
- C·16Fashion & Luxury
Marketplaces Opportunity Assessment | Focus on USA, EU and Emerging Markets
- C·17Fashion & Luxury
Online Distribution Assessment and Marketplace Strategy
- C·18Retail
CRM Strategy
- C·19Sport & Outdoor
Digital Operating Model & Change Management