Service · Digital & Omnichannel
B2B Business Model Evolution
Evolving B2B business models, commerce and processes to improve efficiency, partner engagement and business performance. From strategic assessment and business model design to digital commerce, operational guidelines, technology enablers and rollout, we support B2B transformation, including opportunities to integrate B2C and B2B2C models.
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Analysis, diagnosis and direction: we read the starting point and set out what to do, in what order and with which priorities.
Who works on it
The arad people who handle this service.
Cases related to this service
Real projects where we delivered this exact service.
EyewearDigital and Omnichannel Transformation: PMO, Temporary Management, IT Advisory, Platform Selection
Italian optical retailer with high level of professionalism.
Pharma & HealthcareUser Research, Digital Business Strategy & B2B Digital Transformation
Italian excellence in the natural well-being with presence in the professional channel.
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FAQ
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What is the B2B Business Model Evolution service?
B2B Business Model Evolution redesigns how a brand sells to its business customers: digital B2B ordering, catalogue and pricing logic, service levels for partners, and the shift from manual, relationship only processes to a scalable digital model.
Does arad work on B2B digital sales portals?
Yes, through B2B Business Model Evolution. The work covers the commercial model, catalogue and pricing logic, the ordering experience for business customers, and the integrations and processes behind it, not only the front end of the portal.
Can arad help combine B2B and B2C in one model?
Yes. B2B Business Model Evolution explicitly covers the opportunities to integrate B2C and B2B2C models, which is where most of the hard questions sit: shared catalogue and stock, prices that have to stay coherent in front of partners and consumers, and the service levels each audience expects.
What changes for the sales team when B2B ordering goes digital?
The relationship stops being the only channel. Routine reordering moves to the portal and the sales team shifts towards the conversations that need a person: assortment, negotiation, partner development. arad covers that shift through operational guidelines, training and rollout, because a portal nobody uses is the common way these projects fail.