Manager
Andrea Bertini
Andrea Bertini is a Manager at arad digital, with 10+ years of experience in UX and service design for e-commerce and omnichannel projects in food & beverage and fashion & luxury, with a focus on business strategy, service & experience design, in-store experience evolution and conversational & agentic experience design. At arad since 2017, Manager since 2023.
Areas of work
Services
- .com Evolution
- Marketplace and eTailers
- Omnichannel Distribution
- Omnichannel Services & Integrations
- B2B Business Model Evolution
- In Store Experience Evolution
- Supply Chain, Logistics & Customer Operations
- Org & Processes Evolution
- Business Planning
- Transformation Program Management
- Digital Project & Release Management
- RFP & Vendor Selection Management
- AI Transformation
- Workflow Automation & Knowledge Management
- Agentic readiness / commerce
- Marketing
- CRM & Customer Centricity
- Product Management
- Service & Experience Design
- Conversational & Agentic Experience Design
- AI-powered Product Development / Design-to-build
Case studies
- C·01Consumer Electronics
B2B2C & Digital Distribution Strategy
- C·02Eyewear
Catalogue AI automation
- C·03Eyewear
Omnichannel CX and website redesign
- C·04Fashion & Luxury
Conversion Rate Optimization
- C·05Fashion & Luxury
Digital Business Organisational Transformation
- C·06Fashion & Luxury
Digital Customer Experience & UX
- C·07Fashion & Luxury
Digital Operations & Logistics Optimization
- C·08Fashion & Luxury
E-commerce & Marketplace Strategy and Management
- C·09Fashion & Luxury
E-commerce Insourcing & Omnichannel Operating Model Transformation | PMO & Change Management
- C·10Fashion & Luxury
E-commerce Insourcing and Replatforming | Strategy and Development
- C·11Fashion & Luxury
Global E-commerce Insourcing & Composable Replatforming | PMO & Change Management
- C·12Fashion & Luxury
International E-commerce Performance Assessment
- C·13Fashion & Luxury
Loyalty Programme Branding and UX/UI
- C·14Food & Beverage
End-to-End Digital Strategy & Management
- C·15Pharma & Healthcare
User Research, Digital Business Strategy & B2B Digital Transformation