Senior Expert
Antonio Patrissi
Antonio Patrissi is a Senior Expert at arad digital, with 25+ years of experience in the digital transformation of fashion & luxury, apparel and beachwear brands, leading digital at global level, with a focus on transformation program management, IT ecosystem, martech and data. Senior Expert at arad since 2025, previously Group Chief Digital Officer at Benetton Group, Group eCommerce & Omnichannel Director at Salvatore Ferragamo, Worldwide Digital Director at Moncler and digital roles at Kering and Gucci.
Areas of work
Services
- .com Evolution
- Marketplace and eTailers
- Omnichannel Distribution
- Omnichannel Services & Integrations
- B2B Business Model Evolution
- In Store Experience Evolution
- IT Ecosystem
- Supply Chain, Logistics & Customer Operations
- Org & Processes Evolution
- Business Planning
- Transformation Program Management
- Digital Project & Release Management
- RFP & Vendor Selection Management
- CRM & Customer Centricity
- Digital marketing
- AI Brand Visibility (GEO, AI ads, etc.)
- Martech / Adtech
- Data Strategy / Optimization
- Business intelligence
Case studies
- C·01Eyewear
Digital and Omnichannel Strategy & Business Plan
- C·02Eyewear
Digital and Omnichannel Transformation: PMO, Temporary Management, IT Advisory, Platform Selection
- C·03Eyewear
IT Advisory & Program Management | PIM & DAM Migration
- C·04Fashion & Luxury
E-commerce Insourcing and new operating model evaluation