Managing Partner
Alessio Poggiolini
Alessio Poggiolini is a Managing Partner at arad digital, with 25+ years of experience in the digital transformation of fashion & luxury, multibrand retail and circular fashion, also as a startup advisor, with a focus on .com evolution, digital marketing, CRM, product and program management and AI transformation. Managing Partner at arad since 2022, previously Chief Digital Officer at BIFFI Boutiques, Chief Marketing Officer at Armadioverde and Digital Marketing Director at YOOX Group.
Areas of work
Services
- .com Evolution
- Marketplace and eTailers
- Omnichannel Distribution
- Omnichannel Services & Integrations
- B2B Business Model Evolution
- In Store Experience Evolution
- IT Ecosystem
- Org & Processes Evolution
- Transformation Program Management
- Digital Project & Release Management
- RFP & Vendor Selection Management
- AI Transformation
- Workflow Automation & Knowledge Management
- Agentic readiness / commerce
- Marketing
- CRM & Customer Centricity
- Digital marketing
- AI Brand Visibility (GEO, AI ads, etc.)
- Martech / Adtech
- Data Strategy / Optimization
- Business intelligence
Case studies
- C·01Automotive & Mobility
Digital Operating Model Redesign and Migration to a new ESP
- C·02Eyewear
Catalogue AI automation
- C·03Eyewear
Digital and Omnichannel Strategy & Business Plan
- C·04Eyewear
Digital and Omnichannel Transformation: PMO, Temporary Management, IT Advisory, Platform Selection
- C·05Eyewear
IT Advisory & Program Management | PIM & DAM Migration
- C·06Fashion & Luxury
E-commerce Insourcing and new operating model evaluation
- C·07Fashion & Luxury
Global E-commerce Insourcing & Composable Replatforming | PMO & Change Management
- C·08Food & Beverage
E-commerce Logistics Coordination
- C·09Pharma & Healthcare
User Research, Digital Business Strategy & B2B Digital Transformation
- C·10Sport & Outdoor
Digital Operating Model & Change Management