Giancarlo Marchioni

Giancarlo Marchioni is a Senior Expert at arad digital, with 30+ years of international experience in commercial and marketing strategy for sport & lifestyle, footwear and multibrand retail brands, with a focus on retail and wholesale, omnichannel distribution and marketing for channel growth. Senior Expert at arad since 2025, previously Country Manager Italy at Vans, Co-Founder and General Manager at Space 23 and Sales Director Nike Sportswear at Nike.