Service · Marketing & CRM
Digital marketing
Driving digital marketing performance across search, social, affiliate and marketplace advertising. From channel strategy, media planning and budget allocation to campaign management, KPI monitoring and continuous optimisation, we provide strategic advisory and hands-on operational support, including independent agency selection, performance assessment and governance.
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Analysis, diagnosis and direction: we read the starting point and set out what to do, in what order and with which priorities.
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The arad people who handle this service.
Cases related to this service
Real projects where we delivered this exact service.
Fashion & LuxuryE-commerce & Marketplace Strategy and Management
Global premium footwear company, based in Italy, recognized for innovation.
Fashion & LuxuryEuropean Digital Media Coordination
Italian high jewellery house with global watch, accessories and fragrance lines.
Fashion & LuxuryGlobal Digital Marketing Agency Selection
Italian luxury fashion house with global apparel, accessories and home lines.
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FAQ
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What is the Digital marketing service?
Digital marketing covers the performance and brand side of the digital channel mix: channel strategy, campaign structure, measurement and attribution, and the optimisation loop between media investment, site performance and commercial results.
Which channels does arad cover in digital marketing?
Search, social, affiliate and marketplace advertising, with channel strategy, media planning and budget allocation across them. The emphasis is on how the mix is decided and measured rather than on any single channel, because the budget question is almost always about where the next euro goes, not about one platform.
Can arad help choose and manage our media agency?
Yes. Independent agency selection, performance assessment and governance are part of the Digital marketing service. arad is vendor-neutral, does not resell media and does not take agency commissions, so the evaluation is based on the brief and the results, and the same independence applies when an incumbent agency's performance is being reviewed. In one global tender, arad ran the whole process, from requirements and long list to negotiation and a six-week migration plan.