Sport & Outdoor
European operator of an iconic American sportswear brand, with wholesale, retail and online distribution.Revenue: ~ €270M
Marketplace Development
A marketplace strategy and development plan for the European operator of a global sportswear brand, moving from one marketplace in nine markets to fifteen channels across thirteen markets by 2028.
Services
Support
- Advisory / Strategy
- Business mgmt & performance optimization
- Coaching & Fractional management
Goal
Turn marketplaces into a direct, profitable channel alongside wholesale, deciding where to sell, with which operating model and logistics, and building the internal team able to run it.
Approach
We analysed the main marketplace accounts, prioritised channels and markets, built a 2026-2028 plan with P&L models and a pan-European fulfilment blueprint, designed the target organisation and temporarily managed the Amazon channel.
Results
A three-year roadmap with a marketplace GMV target in the tens of millions, a negotiated pan-European fulfilment model and an internal team trained to run the main accounts, with the first new channels set up in 2026.
Who worked on it
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