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Sport & Outdoor

European operator of an iconic American sportswear brand, with wholesale, retail and online distribution.Revenue: ~ €270M

End-to-End Business Process Optimization

An end-to-end review of go-to-market, customer service and logistics processes for the European operator of a global sportswear brand, followed by temporary managers who carried the new model into wholesale and merchandising.

Support

  • Advisory / Strategy
  • Solution design
  • Execution & Program management
  • Coaching & Fractional management

Goal

Simplify and automate key processes, define performance metrics and strengthen collaboration across functions, to improve profitability at a time of structural change after a change of ownership.

Approach

In two waves, subject matter experts interviewed key stakeholders, mapped as-is processes and gaps against best practice, then defined to-be processes, responsibilities, ROI estimates and a roadmap, before stepping in as temporary managers.

Results

A prioritised set of process interventions with ROI estimates, and temporary managers in wholesale and merchandising to put them into practice, with the wholesale role renewed for 2026.

Who worked on it

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