Service · Marketing & CRM
Marketing
Defining and evolving marketing and brand strategies to strengthen positioning, competitiveness and business performance. From market and consumer insights to brand development, go-to-market strategies and marketing planning, we support businesses in shaping priorities, organisational capabilities and operating models, combining strategic advisory with hands-on expertise.
How we engage
How we work with you on this service: pick one to see what it means.
Analysis, diagnosis and direction: we read the starting point and set out what to do, in what order and with which priorities.
Who works on it
The arad people who handle this service.
Cases related to this area
Real projects from this area of work.
Beauty & CosmeticsDigital & Omnichannel Strategy
International professional beauty group with two hair and skin care brands.
Fashion & LuxuryAI Searchability & Brand Visibility Audit
Italian excellence in luxury menswear; global presence.
Fashion & LuxuryCRM Organisational Assessment
Italian luxury fashion house with a global network of about 120 directly operated boutiques across Europe, the US and Asia.
Fashion & LuxuryE-commerce & Marketplace Strategy and Management
Global premium footwear company, based in Italy, recognized for innovation.
Fashion & LuxuryEuropean Digital Media Coordination
Italian high jewellery house with global watch, accessories and fragrance lines.
Fashion & LuxuryGlobal Digital Marketing Agency Selection
Italian luxury fashion house with global apparel, accessories and home lines.
Fashion & LuxuryLoyalty Programme Branding and UX/UI
Italian contemporary womenswear brand with a network of stores, e-commerce and wholesale.
Home & DesignB2B CRM Strategy
Italian high-end design lighting brand, part of an international design furniture group.
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FAQ
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What is the Marketing service at arad?
The Marketing service defines and evolves marketing and brand strategy to strengthen positioning, competitiveness and business performance. It runs from market and consumer insight to brand development, go-to-market strategy and marketing planning, and helps shape priorities, organisational capabilities and operating models. Channel and media work, such as budget allocation and campaign optimisation, sits in the separate Digital marketing service.
Does arad work on brand strategy, not only digital marketing?
Yes. The Marketing service covers brand development and positioning alongside go-to-market and marketing planning, grounded in market and consumer insight. Digital marketing is a separate service for the channel and campaign side, across search, social, affiliate and marketplace advertising: the two are usually bought together, but they answer different questions.
How does arad measure marketing effectiveness?
Through a readable line between spend, tools and results: a rationalised stack, reliable data and a KPI set management can actually decide on. Depending on the case this includes CAC, ROAS by channel including conversational channels, contribution margin and incrementality.
Can arad help build an internal marketing team?
Yes. Shaping organisational capabilities and the marketing operating model is part of the service: which roles the plan actually requires, what stays in house, what is bought outside, and how the team is governed. It pairs with coaching and fractional management while the capability is being built.