AI Searchability & Brand Visibility Audit

An AI visibility programme for a global luxury menswear house across 12 markets, grown from a one-off audit into continuous monitoring and content optimisation, to move the brand from being known by generative AI to being recommended by it.

Services

AI Brand Visibility (GEO, AI ads, etc.)

Support

Advisory / Strategy
Execution & Program management
Business mgmt & performance optimization

Goal

Measure how ChatGPT, Gemini, Copilot and Google AI Overviews represent the brand against its luxury menswear peers, and understand why high citation volume was not turning into first recommendation in key markets, home market included.

Approach

We ran an induction for the client's teams, then audited 4 domains, 12 markets and 8,700+ prompts. The audit became a 12-month roadmap with monthly monitoring, visibility reports and AI-oriented content rewriting, governed by arad.

Results

The AI searchability strategy set out to establish the brand's narrative authority and capture category leadership across generative search platforms. Within months, a multi-market GEO framework was live, securing top-tier AI visibility and brand citations across key global luxury markets.