Partner
Maria Laura Albini
Maria Laura Albini is a Partner at arad digital, with 25+ years of international experience in CRM and marketing for luxury and premium brands in fashion, sport and entertainment, across in-house and consulting roles, with a focus on CRM & customer centricity, customer base marketing and omnichannel strategies that grow customer value. Partner at arad since 2020, previously Marketing Director at FC Internazionale Milano, Global Head of CRM and then of Customer Base Marketing at YOOX Group and Business Consultant at Accenture.
Areas of work
Services
- .com Evolution
- Marketplace and eTailers
- Omnichannel Distribution
- Omnichannel Services & Integrations
- B2B Business Model Evolution
- In Store Experience Evolution
- Org & Processes Evolution
- Business Planning
- Transformation Program Management
- Digital Project & Release Management
- RFP & Vendor Selection Management
- Marketing
- CRM & Customer Centricity
- Digital marketing
- AI Brand Visibility (GEO, AI ads, etc.)
- Martech / Adtech
- Data Strategy / Optimization
- Business intelligence
Case studies
- C·01Automotive & Mobility
Digital Operating Model Redesign and Migration to a new ESP
- C·02Automotive & Mobility
ERP RFP & Release Management
- C·03Consumer Electronics
B2B2C & Digital Distribution Strategy
- C·04Fashion & Luxury
AI Searchability & Brand Visibility Audit
- C·05Fashion & Luxury
E-commerce & Marketplace Strategy and Management
- C·06Fashion & Luxury
European Digital Media Coordination
- C·07Fashion & Luxury
Loyalty Programme Branding and UX/UI
- C·08Fashion & Luxury
Marketplaces Opportunity Assessment | Focus on USA, EU and Emerging Markets
- C·09Home & Design
B2B CRM Strategy
- C·10Manufacturing & Industrial
MarTech Assessment, Architecture & Technology Selection
- C·11Pharma & Healthcare
Omnichannel Pharmacy Services & Digital Integration
- C·12Retail
CRM Strategy