Digital Customer Experience & UX

UX and CX long-term support for the e-commerce of a luxury fashion house: expert reviews, user research and design sprints, then continuous design support and project management for a full site redesign.

Services

Service & Experience Design
.com Evolution

Support

Advisory / Strategy
Execution & Program management

Portfolio

Behance

Goal

Raise conversion and engagement on the brand site through a data-driven design process, and later keep a full redesign led by external agencies on time and aligned with e-commerce needs.

Approach

We ran expert reviews and user interviews, designed and prototyped improvements in sprints for A/B tests, handed specs to the integrator, and in 2026 coordinated agencies, integrator and group IT and organised UAT for the redesign.

Results

After the first design iterations, sales rose 60%, conversion 53% and traffic 15%, and the support grew into a yearly design and project management engagement through the 2026 site redesign.

Who worked on it

Adileo Barone
Senior Project Lead
Baptiste Picard
Senior Project Lead
Sofia Giuliani
Senior Manager
Andrea Bertini
Manager
Giulia Gelain
Senior Consultant
Linda Sguario
UX/UI Designer
Francesco Bini
AI Lead

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