Fashion & Luxury
Italian luxury fashion house with global apparel, accessories and home lines.Revenue: ~ €2.3B
Digital Business Organisational Transformation
A to-be organisation for the digital business department of an Italian luxury fashion house, designed on an 18-24 month horizon as the brand moved towards an omnichannel model with its e-commerce operator.
Services
Support
- Advisory / Strategy
- Solution design
Goal
Define how the department should evolve after fast post-Covid growth: which areas of competence, roles, hard skills and staffing it would need to sustain digital growth and new channels.
Approach
Over three months we mapped the as-is through interviews with digital, social, media, CRM and BI teams, benchmarked comparable fashion organisations, listed 36 initiatives with organisational impact, then designed roles, skills and staffing.
Results
A to-be structure in three areas and 17 new positions, taking the department from 27 to 44 people, with staff cost on revenue kept stable at about 1.3% thanks to projected growth.
Who worked on it
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