Senior Manager
Sofia Giuliani
Sofia Giuliani is a Senior Manager at arad digital, with 15+ years of experience in brand digital presence, business growth and omnichannel ecosystem design for fashion & luxury and for the trade fair and live experience business, with a focus on .com evolution, CRM & customer centricity and AI transformation, from strategy definition to change management. Senior Manager at arad since 2021, previously Head of Client Management Online Flagship Stores at YOOX Net-a-Porter Group and Services & Events Organization Specialist at BolognaFiere.
Areas of work
Services
- .com Evolution
- Marketplace and eTailers
- Omnichannel Distribution
- Omnichannel Services & Integrations
- B2B Business Model Evolution
- In Store Experience Evolution
- Org & Processes Evolution
- Transformation Program Management
- Digital Project & Release Management
- RFP & Vendor Selection Management
- AI Transformation
- Workflow Automation & Knowledge Management
- Agentic readiness / commerce
- Marketing
- CRM & Customer Centricity
- Digital marketing
- AI Brand Visibility (GEO, AI ads, etc.)
Case studies
- C·01Beauty & Cosmetics
Digital & Omnichannel Strategy
- C·02Beauty & Cosmetics
Digital Operating Model Evolution
- C·03Beauty & Cosmetics
Digital Organisational Assessment
- C·04Fashion & Luxury
AI Searchability & Brand Visibility Audit
- C·05Fashion & Luxury
Digital Business Organisational Transformation
- C·06Fashion & Luxury
Digital Customer Experience & UX
- C·07Fashion & Luxury
E-commerce Insourcing & Omnichannel Operating Model Transformation | PMO & Change Management
- C·08Fashion & Luxury
E-commerce Insourcing and Replatforming | Strategy and Development
- C·09Fashion & Luxury
E-commerce Performance & Customer Experience Assessment (for Italian Market)
- C·10Fashion & Luxury
E-commerce temporary management (for Italian Market)
- C·11Fashion & Luxury
Global E-commerce Insourcing & Composable Replatforming | PMO & Change Management
- C·12Sport & Outdoor
Digital Operating Model & Change Management