Conversion Rate Optimization

An outside-in review of the e-commerce sites of one of the leading global multi-brand fashion players in two priority markets, to find what held back conversion in each market and size the uplift of fixing it.

Services

Support

Advisory / Strategy

Portfolio

Behance

Goal

Give the retailer a fact base to strengthen its position in two priority markets: where local customer experience fell short of competitors, which gaps hurt the conversion funnel most, and what closing them could add against the business plan.

Approach

We reviewed both local sites against more than 100 success factors, compared them with international, local and marketplace competitors, matched each gap with best-practice examples, then estimated traffic, conversion and order value impact per initiative, with complexity and phasing.

Results

A prioritised plan of initiatives for each market, with complexity, phasing and estimated impact. Usability emerged as a strength; personalisation, customer care, fit tools and loyalty as the main gaps, with conversion carrying most of the estimated upside.

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