Service · Digital & Omnichannel
.com Evolution
Evolving and maximising the potential of a brand’s e-commerce business, from strategic planning to operational management. Driving performance, digital commerce innovation and operating model evolution, including insourcing strategies. Combining strategic advisory with hands-on execution and business management, also through temporary and fractional management.
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Analysis, diagnosis and direction: we read the starting point and set out what to do, in what order and with which priorities.
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Cases related to this service
Real projects where we delivered this exact service.
Automotive & MobilityDigital Operating Model Redesign and Migration to a new ESP
Lifestyle division of a global Italian luxury automotive group, with apparel, accessories and collectibles sold through stores and e-commerce.
Beauty & CosmeticsDigital & Omnichannel Strategy
International professional beauty group with two hair and skin care brands.
Consumer ElectronicsB2B2C & Digital Distribution Strategy
Italian leading company in the smartphone and tech device accessories market.
EyewearDigital and Omnichannel Strategy & Business Plan
Italian optical retailer with high level of professionalism.
EyewearDigital and Omnichannel Transformation: PMO, Temporary Management, IT Advisory, Platform Selection
Italian optical retailer with high level of professionalism.
EyewearOmnichannel CX and website redesign
Italian optical retailer with high level of professionalism.
Fashion & LuxuryConversion Rate Optimization
UK-based global online fashion retailer for young adults, selling own-label and third-party brands.
Fashion & LuxuryDigital Business Assessment and Senior Temporary Management
Italian contemporary womenswear brand with a network of stores, e-commerce and wholesale.
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FAQ
More questions about this service?
FAQ
More questions about this service?
What is the difference between an ESP driven and a brand driven e-commerce model?
In an ESP driven model an external service provider runs the channel and owns much of the operating knowledge and often the customer relationship. In a brand driven model the brand owns the platform, the data and the operating decisions, buying selected services instead of the whole stack. The choice is an economics and control question before it is a technology one.
What is the .com Evolution service?
.com Evolution helps a brand evolve and get the most from its e-commerce business, from strategic planning to operational management. It covers performance, digital commerce innovation and the evolution of the operating model, including insourcing strategies. It combines strategic advisory with hands-on execution and business management, also through temporary and fractional management, and sits in arad's Digital & Omnichannel area.
Can arad help when the digital business is underperforming and it is unclear where to act?
Yes. arad starts with .com Evolution and Business intelligence to find where performance is actually lost, supported by Digital marketing and Martech / Adtech, and then prioritises the interventions with the biggest effect first. In one international e-commerce assessment, the root-cause analysis led to ninety improvement recommendations that the client built into its testing and implementation roadmap.
Can arad help decide between insourcing and outsourcing?
Yes, and it is one of the most frequent entry points for an arad engagement. Insourcing strategies are part of .com Evolution. arad compares the economics of the current model against the alternatives, from fully outsourced to hybrid and in-house, assesses the organisational readiness to absorb the work, and sets out the transition path, including what to keep with external providers.
Why are brands bringing e-commerce operations back in house?
Brands that delegated the whole e-commerce operation to an external service provider are re-evaluating how much control they have over operations and over the customer relationship. A brand-driven operating model gives end-to-end control of the business and more flexibility, and the end of a provider contract is often the moment to decide whether to bring operations in house, move to a hybrid model or change provider. Those who move early own the customer relationship, which is why ESP contract renegotiation is one of the most common triggers for an arad engagement.