Fashion & Luxury

Italian luxury fashion house with global apparel, accessories and home lines.Revenue: ~ €2.3B

Global Digital Marketing Agency Selection

A global tender to select the new digital marketing and media agency of an Italian luxury fashion house, run by us end to end, from requirements and long list to final negotiation and handover.

Services

Support

Advisory / Strategy

Goal

Find the agency best placed to run the brand's global media and digital performance activity, through a structured, comparable process that the media team could defend internally.

Approach

We defined requirements and a long list, ran the RFI to build a short list, then managed the RFP with evaluation interviews, scoring matrices and a memo on each agency.

Results

A shared evaluation framework, a documented recommendation and the selection of the new agency, followed by a six-week migration plan to move media activities from the incumbent agency without disruption.