Fashion & Luxury
Luxury fashion house known for its avant-garde collections, part of an Italian fashion group.Revenue: ~ €1.7B (group)
Marketplace Launch & Temporary Management
Temporary management of the marketplace channels of a luxury fashion house, from the launch on a new European luxury marketplace to day-to-day store, catalogue and business management.
Services
Support
- Business mgmt & performance optimization
- Coaching & Fractional management
Goal
Cover the marketplace role while the brand had no dedicated manager, launch a new luxury marketplace and grow the channel profitably, working with e-commerce, buying and content teams.
Approach
Between 2023 and early 2025 an expert and two consultants ran the launch plan, store and catalogue management, KPI reporting and business reviews, and led a cross-channel task force on returns, stock and buying.
Results
End-to-end marketplace management over two years, driving business performance and KPI improvement, coordinating the launch of new channels, and ensuring operational excellence. Successfully managed the planned phase-out, ensuring a smooth transition and effective knowledge transfer to the internal team.
Who worked on it
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