Service · Digital & Omnichannel
Marketplace and eTailers
From marketplace and eTailer strategy to operational channel management, identifying opportunities across markets and platforms in line with brand positioning and distribution strategy. Covering channel selection, assortment, pricing and operating models, with hands-on expertise to support market entry, expansion, performance optimisation and day-to-day management.
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Cases related to this service
Real projects where we delivered this exact service.
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FAQ
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FAQ
More questions about this service?
Can arad manage our Amazon channel?
Yes, including on a temporary basis. Marketplace and eTailers covers channel strategy and day-to-day management. For the European operator of a global sportswear brand, arad temporarily managed the Amazon channel while building a 2026-2028 marketplace plan, a pan-European fulfilment model and an internal team trained to run the main accounts.
What is the Marketplace and eTailers service?
Marketplace and eTailers covers the strategy and management of sales outside the brand's own .com: marketplace selection, operating model, catalogue and content syndication, pricing and assortment coherence, and the commercial relationship with eTailers.
How does arad decide which marketplaces a brand should sell on?
By testing each platform against brand positioning and the wider distribution strategy before looking at its volumes. The assessment covers the markets to serve, the assortment and pricing the channel would need, the operating model to run it and the economics after fees, logistics and cannibalisation.
Does arad manage marketplaces operationally, or only advise?
Both are possible. arad can design the marketplace strategy and operating model, and can also provide operational support for digital channel management, including through fractional and coaching engagements where a senior practitioner works inside the client team.
Why is it hard to evaluate a marketplace opportunity?
Because reliable benchmarks on fees, margins and achievable volumes are scarce, and most available data is produced by the marketplaces themselves. arad works from the economics: what the channel actually contributes after fees, logistics and cannibalisation, rather than from gross revenue.