Fashion & Luxury

Italian fast-fashion group with three brands, about 700 owned and franchised stores in some 45 markets, e-commerce and marketplaces.Revenue: ~ €800M

Forecasting & Omnichannel Channel Insights

Omnichannel forecasting platform, Omnifuel, for an Italian fast-fashion group, modelling how stock, promotions, stores, advertising and marketplace presence drive daily e-commerce sales across three brands.

Services

Support

Solution design
Execution & Program management

Goal

Give the digital team and brand analysts a measurable read of which levers move online sales, and of where extra discount, ad budget or marketplace exposure stops paying back.

Approach

IT integrated retail, online, traffic, stock, pricing and marketplace data; transparent additive models were trained in three steps, from baseline to trend and seasonality to all variables, and brand analysts tested them hands-on from.

Results

Developed a highly accurate forecasting model, enabling reliable daily and monthly business projections and providing actionable insights into the key drivers of performance, supporting better-informed decisions and stronger alignment across business functions.