Service · Martech, Data & Intelligence
Business intelligence
Enabling better business decisions through actionable insights, performance measurement and advanced analytics. From KPI frameworks and reporting models to dashboards, forecasting and BI solutions, we support businesses in designing, implementing and evolving intelligence capabilities that connect commercial, financial, operational and customer data to business performance.
How we engage
How we work with you on this service: pick one to see what it means.
Analysis, diagnosis and direction: we read the starting point and set out what to do, in what order and with which priorities.
Who works on it
The arad people who handle this service.
Cases related to this service
Real projects where we delivered this exact service.
Fashion & LuxuryEuropean Digital Media Coordination
Italian high jewellery house with global watch, accessories and fragrance lines.
Fashion & LuxuryForecasting & Omnichannel Channel Insights
Italian fast-fashion group with three brands, about 700 owned and franchised stores in some 45 markets, e-commerce and marketplaces.
Food & BeverageForecasting & Data Intelligence
Italian artisanal gelato chain with a network of owned and franchised shops.
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FAQ
More questions about this service?
FAQ
More questions about this service?
Which BI tools does arad work with, such as Power BI, Tableau or Looker?
arad is vendor-agnostic on BI tools, as on the rest of the stack. Business intelligence starts from the KPI framework and reporting model that connect commercial, financial, operational and customer data, and the tool follows: dashboards and forecasting are built on the platform that fits the client's data, skills and existing licences, whether Power BI, Tableau, Looker or another.
What is the Business Intelligence service?
Business Intelligence turns data into management information: KPI definition, reporting and dashboard design, analysis of channel and customer performance, and the routines that make the numbers part of how decisions are taken.
Which KPIs should management actually steer on?
arad's position is that the KPI set should be small, owned and tied to decisions: a handful of commercial metrics by channel, a cost and margin view, and the operational metrics that predict them. Dashboards that report everything tend to be used for nothing.
Can arad help with forecasting?
Yes. Forecasting sits inside the Business Intelligence service, alongside KPI frameworks, reporting models and dashboards. The useful forecast is the one tied to the decisions it feeds: buying, stock allocation, media investment, headcount. That is why it is built on the same measurement model as the rest of the reporting.
Can arad build reports and dashboards?
Yes, within the Business Intelligence service: KPI definition, data sourcing, dashboard design and the handover to the client team that will maintain them. The emphasis is on the decisions the dashboard supports, not on the number of charts.