Senior Project Lead
Adileo Barone
Adileo Barone is a Senior Project Lead at arad digital, with 10+ years of experience in digital business and e-commerce in food and fashion, leading projects from strategy to code, with a background spanning full-stack development, data science and platform design and a focus on IT ecosystem, data strategy, workflow automation and AI transformation. Senior Project Lead at arad since 2020 and Partner & General Manager at Proxima, previously Chief Technology Officer at Le Cesarine and IT - CRM Director at Qbo Stand.
Areas of work
Services
- .com Evolution
- Marketplace and eTailers
- Omnichannel Distribution
- Omnichannel Services & Integrations
- B2B Business Model Evolution
- In Store Experience Evolution
- IT Ecosystem
- Transformation Program Management
- Digital Project & Release Management
- RFP & Vendor Selection Management
- AI Transformation
- Workflow Automation & Knowledge Management
- Agentic readiness / commerce
- Marketing
- CRM & Customer Centricity
- Digital marketing
- AI Brand Visibility (GEO, AI ads, etc.)
- Martech / Adtech
- Data Strategy / Optimization
- Business intelligence
Case studies
- C·01Fashion & Luxury
Digital Customer Experience & UX
- C·02Fashion & Luxury
E-commerce Insourcing & Omnichannel Operating Model Transformation | PMO & Change Management
- C·03Fashion & Luxury
Forecasting & Omnichannel Channel Insights
- C·04Fashion & Luxury
Global E-commerce Insourcing & Composable Replatforming | PMO & Change Management
- C·05Food & Beverage
End-to-End Digital Strategy & Management
- C·06Food & Beverage
Forecasting & Data Intelligence
- C·07Manufacturing & Industrial
MarTech Assessment, Architecture & Technology Selection
- C·08Retail
Digital Operating Model