Fashion & Luxury
British luxury fashion house, sold through its own stores, e-commerce and third-party platforms.Revenue: ~ €3B
International E-commerce Performance Assessment
Performance and operational assessment of the international e-commerce of a British luxury fashion house, after online sales slowed and missed budget while the brand was repositioning its assortment.
Support
- Advisory / Strategy
Goal
Establish whether the website was behind the slowdown or the causes sat in product and pricing, then give the digital team a prioritised list of fixes and a fact base for redefining the role of the .com.
Approach
Over about four months we supported the root-cause analysis of sales by region, category and price tier, ran an expert review of the UK and US sites across devices, then benchmarked eight experience attributes against mono- and multi-brand peers.
Results
We presented ninety improvement recommendations, which the client embedded in their testing and implementation roadmap.
Who worked on it
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