Fashion & Luxury
Italian contemporary womenswear brand with a network of stores, e-commerce and wholesale.Revenue: ~ €180M
Online Distribution Assessment and Marketplace Strategy
Online distribution assessment and marketplace strategy for an Italian contemporary fashion brand, combining competitive benchmarking, opportunity analysis and business case development to guide future channel expansion.
Services
Support
- Advisory / Strategy
Goal
Gain a comprehensive view of the brand's online distribution and competitive positioning, identify gaps and growth opportunities, and define a strategic approach to marketplace expansion across full-price and off-price channels.
Approach
Mapped the brand's online distribution and benchmarked competitors across key digital channels. Assessed the potential of selected full-price and off-price marketplaces, evaluating commercial opportunities, operating models and integration requirements, with a dedicated deep dive and business case for Zalando.
Results
Delivered a structured gap analysis and a prioritised marketplace strategy, identifying key growth opportunities and operating models. Developed a business case forecasting incremental GMV on Zalando, supported by assortment expansion, and a phased, season-by-season rollout plan for priority channels.
Who worked on it
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