Fashion & Luxury

Italian high jewellery house with global watch, accessories and fragrance lines.Revenue: ~ €3.5B

European Digital Media Coordination

Embedded support to the European regional marketing team of an Italian high jewellery house, coordinating digital media across five e-commerce markets and their local agencies, from campaign briefs to consolidated performance reporting.

Services

Support

Execution & Program management
Coaching & Fractional management

Goal

Give a newly centralised European team one view of media activity run by several local agencies, so that budgets, campaign plans and results could be compared across markets and shared with headquarters.

Approach

We worked alongside the team on briefs and campaign plans, monitored delivery with the agencies, ran audience and competitor analyses for targeting, and set up automated daily reporting, alongside monthly, quarterly and annual performance reviews by market.

Results

We fully covered their execution necessities and evolved their team's skills and operational procedures to the next step.