Fashion & Luxury

Italian contemporary womenswear brand with a network of stores, e-commerce and wholesale.Revenue: ~ €180M

Loyalty Programme Branding and UX/UI

Branding and digital experience design for the launch of a new omnichannel loyalty programme for an Italian contemporary fashion brand, from naming and visual identity to seamless integration into the e-commerce customer journey.

Services

CRM & Customer Centricity

Support

Advisory / Strategy
Solution design
Execution & Program management

Portfolio

Behance

Goal

Give the new omnichannel loyalty programme a distinctive and recognisable identity, making its benefits and mechanics clear and engaging throughout the online customer experience.

Approach

Developed the programme naming, tier names and visual identity, supported by competitive benchmarking. Designed the UX/UI of loyalty touchpoints and their integration into website navigation and key customer journeys.

Results

Delivered a complete loyalty brand identity, including programme and tier naming, visual guidelines and UX/UI designs for key website touchpoints, ready to support the programme's digital launch.