Fashion & Luxury
Italian luxury fashion house with apparel, footwear and accessories sold through boutiques, e-commerce and multibrand partners.Revenue: ~ €970M
Marketplaces Opportunity Assessment | Focus on USA, EU and Emerging Markets
Digital channel scouting for an Italian luxury fashion house, exploring emerging and niche channels in the US and Europe alongside leading e-commerce platforms in selected emerging markets to identify new distribution opportunities.
Services
Support
- Advisory / Strategy
Goal
Identify alternative digital distribution opportunities beyond established partners, assessing emerging and niche channels in mature markets and leading platforms in emerging markets to inform the brand's international expansion strategy.
Approach
Starting from stakeholder interviews, analysed turnover, traffic and assortment data to assess 24 emerging and niche channels in the US and 32 in Europe. Mapped leading platforms across four emerging markets and combined quantitative scoring with expert evaluation to prioritise opportunities.
Results
Delivered a market-by-market distribution opportunity map, highlighting the potential of alternative digital channels and identifying priority opportunities for international expansion. Developed a channel strategy and a shortlist of potential partners selected for deeper assessment.
Who worked on it
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