Senior Expert
Riccardo Milani
Riccardo Milani is a Senior Expert at arad digital, with 25+ years of experience in e-commerce, omnichannel strategy, CRM and digital transformation in fashion & luxury, lifestyle, publishing and travel, with a focus on .com evolution and transformation program management. Senior Expert at arad since 2025, previously Chief Web Officer at LENET Group, Head of Digital at Sergio Rossi and Head of Omnichannel, E-commerce, CRM & Marketing Automation at Boggi Milano.
Areas of work
Services
- .com Evolution
- Marketplace and eTailers
- Omnichannel Distribution
- Omnichannel Services & Integrations
- B2B Business Model Evolution
- In Store Experience Evolution
- Org & Processes Evolution
- Business Planning
- Transformation Program Management
- Digital Project & Release Management
- RFP & Vendor Selection Management
- CRM & Customer Centricity
- Digital marketing