
Eyewear
Italian optical retailer with high level of professionalism.Revenue: ~ €200M
Catalogue AI automation
An AI programme to automate catalogue production for an optical retailer's new e-commerce, starting from the most manual steps: supplier images, product attributes and descriptions.
Support
- Solution design
- Execution & Program management
Goal
Cut the weeks of manual work needed to publish each collection of 400-500 products, where editing alone takes about eight minutes per photo and only around 20% of products have a description.
Approach
We mapped the catalogue journey from supplier files to PIM and e-commerce, selected five use cases, and launched a two-week proof of concept on 2,000 product images, with success KPIs agreed with the client upfront.
Results
The PoC targets 90% of images compliant without retouching and under one minute of review per photo; at full scale we estimate time per image falling from 9.5 to 1.5 minutes, about 1,300 hours a year.
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