Automotive & Mobility
Lifestyle division of a global Italian luxury automotive group, with apparel, accessories and collectibles sold through stores and e-commerce.Revenue: ~ €6.7B (group)
Digital Operating Model Redesign and Migration to a new ESP
Redesign of the e-commerce operating model for the lifestyle division of a global Italian luxury automotive group, from the selection of a new outsourced provider to the end-to-end migration of the online store.
Support
- Advisory / Strategy
- Execution & Program management
Goal
Replace the incumbent e-commerce provider before its contract expired, test whether insourcing would pay off, and switch platforms without interrupting online sales.
Approach
Discovery with requirements, an RFI to five providers, a weighted scorecard and TCO comparison, then a ten-month PMO across technology, CRM, supply chain, omnichannel, legal and marketing, with cutover plan, UAT and war rooms.
Results
Three providers shortlisted with improved economics and the new online store live on the planned date.
Who worked on it
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