Eyewear
Italian optical retailer with high level of professionalism.Revenue: ~ €200M
Omnichannel CX and website redesign
A website redesign and Shopify replatforming for an Italian optical retailer, creating a seamless digital experience designed to enable e-commerce, drive traffic to stores and strengthen the role of local opticians.
Support
- Solution design
- Execution & Program management
Portfolio
BehanceGoal
Transform a brochure website into an omnichannel platform, seamlessly connecting online shopping, appointment booking and in-store services throughout the customer journey.
Approach
Combined stakeholder interviews and best practices to design a modular experience around: drive-to-store, localisation and personalisation.Features included preferred store selection to tailor the experience
Results
Successfully launched on schedule, the new website received positive feedback from partner brands and established foundation for customer engagement and conversion.
Who worked on it
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