Beauty & Cosmetics
International professional beauty group with two hair and skin care brands.Revenue: ~ €300M
Digital & Omnichannel Strategy
Digital and omnichannel strategy for an international professional beauty group, defining the role of direct and indirect channels and how to strengthen consumer engagement while creating value for the professional network.
Support
- Advisory / Strategy
Goal
Define a clear B2B2C vision and strategic direction, clarifying the role of D2C, integrating salons and spas into the customer journey, preventing channel conflicts and identifying the business and organisational enablers required for execution.
Approach
Combined consumer trends and competitive benchmarking with stakeholder interviews and cross-functional workshops across both brands. Defined strategic guidelines for digital, omnichannel, data and CRM, identifying key initiatives and enablers.
Results
Defined a B2B2C strategic framework positioning the brand .com as a digital hub and indirect channels as amplifiers. Identified 22 strategic initiatives and quick wins across four territories, prioritised within an actionable roadmap.
Who worked on it
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