Digital and Omnichannel Strategy & Business Plan

A digital, e-commerce and omnichannel strategy for an Italian optical retail group, designed to drive traffic to stores and create a win-win model for the owned and affiliated network, with e-commerce complementing rather than competing with physical retail, supported by a three-year business plan.

Services

Support

Advisory / Strategy
Solution design

Goal

Define a digital, e-commerce and omnichannel strategic framework and proposition, with clear guidelines and a three-year business plan, to drive store traffic, unlock online growth and ensure a win-win model for the owned and affiliated network.

Approach

Benchmarks on omnichannel services, appointment booking and subscriptions in the optical retail fed a strategic framework, an omnichannel service roadmap and a detailed 3Y business plan.

Results

A plan where stores drive most of the upside: 65% of the upside through the store network, with the omnichannel business profitable from the second year. The programme moved into execution in Q3 2026.

Digital and Omnichannel Strategy & Business Plan

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