E-commerce temporary management (for Italian Market)

Temporary e-commerce management for the Italian market of a global luxury fashion house, providing dedicated local expertise and hands-on execution in close coordination with the European digital team..

Services

Support

Business mgmt & performance optimization
Coaching & Fractional management

Goal

Strengthen the performance and local relevance of the Italian e-commerce business through dedicated market management, adapting global strategies and initiatives to local customer needs while ensuring alignment with European priorities.

Approach

Combined senior strategic guidance with hands-on operational support, working as an integral part of the Brand European digital team. Managed local merchandising, on-site search, campaign execution, performance analysis and localisation, coordinating closely with central functions and boutiques.

Results

Established a dedicated local management model, strengthening market execution, cross-functional coordination and responsiveness to Italian customer needs. Expanded the scope of support over time, contributing local insights to European planning and omnichannel initiatives.

E-commerce temporary management (for Italian Market)

Who worked on it

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