Manufacturing & Industrial

Italian online retailer running a portfolio of e-commerce sites on its own in-house commerce platform.Revenue: ~ €100M

MarTech Assessment, Architecture & Technology Selection

Technology assessment and platform selection for an Italian online retailer of books and consumer products: from infrastructure and tracking reviews to target architecture, a modular RFP and the choice of its new search, personalisation and customer data stack.

Services

Support

Advisory / Strategy
Solution design

Goal

Give the in-house IT team a target architecture for search, recommendations, personalisation, customer data and content, choose technologies proportionate to a very large catalogue, with search going live first, and de-risk the parallel infrastructure and tracking migration.

Approach

Over about five months, with a technology partner, we reviewed server-side tracking and the target infrastructure, then mapped four architecture scenarios, ran a modular RFP across six components with weighted requirement scoring and demos, and built a three-year business case.

Results

A recommended target stack built on one integrated platform for search, recommendations, personalisation and customer data, plus an identity resolution layer, backed by a business case pointing to a multi-million uplift. The client adopted the recommendation and moved to integration.