Consumer Electronics
Italian leading company in the smartphone and tech device accessories market.Revenue: ~ €160M
B2B2C & Digital Distribution Strategy
A three-year online acceleration plan for a European leader in smartphone accessories, rebalancing .com, marketplaces and retailers' online channels so that digital becomes a competitive advantage in a distribution model built retailer-first.
Services
Support
- Advisory / Strategy
- Solution design
- Execution & Program management
Goal
Grow the share and profitability of online sales for a group whose digital revenue came mostly from retailers and third-party marketplaces, with an operating model designed for offline, B2B-first distribution.
Approach
We assessed digital maturity, offer competitiveness and execution across .com, marketplaces and retailers, then defined guidelines, business cases, operating model and a three-year plan, supporting implementation with PMO, technology and customer experience streams.
Results
The board-approved plan set out to double the online share of revenue and multiply online profitability. Within a year a new online-exclusive brand and a new .com architecture were live and the three-year targets were met.
Who worked on it
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