Service · Digital Product & Customer Experience
Product Management
Defining product visions, strategic roadmaps and backlogs for digital platforms, mobile applications and enterprise tools. We align business goals with user needs through stakeholder alignment, metric definition and structured execution, offering comprehensive product management capabilities through strategic advisory and embedded operational leadership.
How we engage
How we work with you on this service: pick one to see what it means.
Analysis, diagnosis and direction: we read the starting point and set out what to do, in what order and with which priorities.
Who works on it
The arad people who handle this service.
Cases related to this area
Real projects from this area of work.
EyewearOmnichannel CX and website redesign
Italian optical retailer with high level of professionalism.
Fashion & LuxuryConversion Rate Optimization
UK-based global online fashion retailer for young adults, selling own-label and third-party brands.
Fashion & LuxuryDigital Customer Experience & UX
Luxury fashion house known for its avant-garde collections, part of an Italian fashion group.
Fashion & LuxuryE-commerce Insourcing and Replatforming | Strategy and Development
Italian premium denim brand, with international distribution.
Fashion & LuxuryE-commerce Performance & Customer Experience Assessment (for Italian Market)
French luxury fashion house with a global network of boutiques and online stores.
Fashion & LuxuryInternational E-commerce Performance Assessment
British luxury fashion house, sold through its own stores, e-commerce and third-party platforms.
Fashion & LuxuryLoyalty Programme Branding and UX/UI
Italian contemporary womenswear brand with a network of stores, e-commerce and wholesale.
Food & BeverageEnd-to-End Digital Strategy & Management
Italian wine group with several estates, hospitality and a growing direct online channel.
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FAQ
More questions about this service?
What is the Product Management service?
Product Management covers the strategy and running of digital products: vision and roadmap, prioritisation and backlog, discovery and requirements, success metrics, and the working model between business, design and engineering.
Does arad build digital products or only design them?
arad designs products and can take them through build using AI powered development, and manages the delivery when build sits with an internal team or a vendor. Where the work is a classic system integration, arad typically governs the integrator rather than replacing it.
Can arad act as a fractional product manager?
Yes. Product Management can be delivered through the Coaching and Fractional management mode, with a senior arad product practitioner holding the role inside the client team while building the internal capability to take it over.