Food & Beverage
Italian wine group with several estates, hospitality and a growing direct online channel.Revenue: ~ €25M
End-to-End Digital Strategy & Management
End-to-end digital evolution for an Italian wine group, from assessment and strategy to the design, build and launch of a new headless e-commerce that brought eight sites and domains onto one platform.
Services
Support
- Advisory / Strategy
- Solution design
- Execution & Program management
Goal
Turn a growing but fragile online channel, working mostly as a booking tool for hospitality, into a scalable direct business, consistent across brands and in balance with distributors and marketplaces.
Approach
In nine months we assessed digital maturity across nine areas, set the digital strategy and a 2026-2030 P&L, designed the tech stack and new site, then managed development, SEO migration with our AI search partner, marketplaces and go-live.
Results
Go-live on the planned date with under an hour of downtime and 11,000 historical orders migrated. Eight sites consolidated onto a modern, high-performance platform, delivering a significantly enhanced customer experience fully aligned with the brand’s premium positioning.
Who worked on it
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