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Fashion & Luxury

Italian premium denim brand, with international distribution.Revenue: ~ €80M

E-commerce Insourcing and Replatforming | Strategy and Development

End-to-end e-commerce insourcing and digital transformation for an Italian premium fashion brand, combining strategic advisory, business planning, programme management and change management to deliver a new brand-driven operating model and e-commerce platform in just six months.

Support

  • Advisory / Strategy
  • Solution design
  • Execution & Program management

Portfolio

Behance

Goal

Identify and implement a sustainable solution to ensure e-commerce business continuity following the termination of the existing service provider agreement, evaluating alternative operating models and completing the transition within a challenging six-month deadline.

Approach

Evaluated alternative operating models, defined the insourcing strategy and developed the business case. Designed the new e-commerce site and led end-to-end PMO and change management across Shopify replatforming, IT integrations, logistics, finance and customer service, coordinating internal teams and external partners.

Results

Successfully completed the replatforming within six months, ensuring business continuity and establishing a new brand-driven operating model. Achieved strong business results from launch, with greater control over digital operations and a scalable foundation for future omnichannel development.

Who worked on it

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