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Service · Digital & Omnichannel

Business Planning

Building robust business plans and financial models to assess and guide digital and omnichannel evolution. From business cases and investment evaluations to multi-year P&L projections, scenario analysis and financial planning, we help businesses validate opportunities, prioritise investments and define sustainable growth paths.

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Analysis, diagnosis and direction: we read the starting point and set out what to do, in what order and with which priorities.

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FAQ

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What is the Business Planning service?

Business Planning builds the economics behind a digital or omnichannel decision: volume and revenue projections, cost and margin structure, investment cases and scenario analysis, so that a strategy can be defended in front of a board or an investor.

Can arad build a multi-year P&L for a digital channel?

Yes. Multi-year P&L projections, scenario analysis and financial planning are the core of the Business Planning service, built on the operating assumptions rather than on a growth percentage: volumes, mix, cost to serve, returns, logistics and the organisation needed to run the channel.

How does arad decide whether a digital investment is worth making?

Through a business case that compares the investment against the alternatives, including doing nothing. arad builds the financial model, tests it under different scenarios and makes the assumptions explicit, so that what is being decided is visible: a plan whose assumptions are hidden cannot be challenged, only believed.

Can arad run digital due diligence before an acquisition?

Yes. arad works with investment funds as well as with brands, and assesses how solid a digital business really is before an investment or acquisition, combining Business Planning, Business intelligence, Data Strategy / Optimization and IT Ecosystem. In one pre-acquisition review, verified paying customers turned out to be less than a fifth of the volume the seller had declared, which changed the basis of the negotiation.