Service · Digital & Omnichannel
Omnichannel Distribution
Shaping holistic distribution strategies across direct, indirect and B2B2C business models, aligned with brand positioning and objectives. Through channel assessments, market benchmarking and strategic planning, we define the role of .com, marketplaces, retail and partner networks, identifying synergies to optimise reach, performance and customer experience.
How we engage
How we work with you on this service: pick one to see what it means.
Analysis, diagnosis and direction: we read the starting point and set out what to do, in what order and with which priorities.
Who works on it
The arad people who handle this service.
Cases related to this service
Real projects where we delivered this exact service.
Beauty & CosmeticsDigital & Omnichannel Strategy
International professional beauty group with two hair and skin care brands.
Consumer ElectronicsB2B2C & Digital Distribution Strategy
Italian leading company in the smartphone and tech device accessories market.
Pharma & HealthcareUser Research, Digital Business Strategy & B2B Digital Transformation
Italian excellence in the natural well-being with presence in the professional channel.
Interested in this service?
The area and the service are already selected: add anything else you need and we'll draft the request for you.
Want to name specific services? (optional, 1 selected)
1 area selected
FAQ
More questions about this service?
FAQ
More questions about this service?
What if the distribution model has grown by addition rather than by design?
It is one of the most common situations arad meets, and arad treats it as a redesign of the distribution model as a whole rather than a channel-by-channel fix. The response combines Omnichannel Distribution, Marketplace and eTailers, B2B Business Model Evolution and Retail / Wholesale, with Business Planning to test the economics of the redesigned model before it is rolled out.
What if assortment is planned for one channel and then adapted to the others?
arad addresses it by planning the channel system as a whole, drawing on Omnichannel Distribution, Retail / Wholesale and .com Evolution, supported by Marketplace and eTailers and Business intelligence, with inventory planning from Supply Chain, Logistics & Customer Operations, so that assortment, pricing and stock allocation are planned once across the channel system rather than adapted afterwards.
What is the Omnichannel Distribution service?
Omnichannel Distribution designs how a brand sells across .com, marketplaces, retail, wholesale and B2B as a single system, so that price, assortment and margin follow one logic instead of being negotiated channel by channel.
How does arad stop channels from cannibalising each other?
By designing a single channel model where price, assortment and margin follow one logic across .com, marketplaces, retail, wholesale and B2B, backed by a credible business plan. The work covers both the commercial rules and the organisational and system changes needed to enforce them.
Can arad help a wholesale brand build a direct to consumer channel?
Yes. arad works on the distribution model as a whole, so a DTC launch is designed together with the existing wholesale and retail business: pricing and assortment rules, margin impact, operations and organisation, plus the business plan that supports the investment.
What happens when online and stores compete instead of serving the same customer?
arad treats it as a model problem, not a tooling problem. The work combines Omnichannel Distribution, Omnichannel Services & Integrations and In Store Experience Evolution, supported by Supply Chain, Logistics & Customer Operations, IT Ecosystem and Retail / Wholesale, to realign targets and incentives, inventory, assortment and processes around one customer.