Pharma & Healthcare
Italian pharmacy group with an online pharmacy and a growing store network.Revenue: ~ €40M
Omnichannel Pharmacy Services & Digital Integration
A digital business plan to 2025 for an Italian pharmacy group with an online pharmacy and a store network, covering online growth, new pharmacy services and the integration of digital channels with physical pharmacies.
Support
- Advisory / Strategy
- Solution design
Goal
Accelerate online growth in a fast-growing but regulated market and design digital services that connect the online pharmacy with the stores, while building assets that strengthen the value of the group.
Approach
Across two phases in 2022 we assessed the online operating model, mapped customer needs and best practices, then built 70 initiatives in 13 areas on a shared database, a to-be organisation and a parametric P&L.
Results
A plan to almost triple digital sales over the planned period, with new services and data revenue streams and a sized digital organisation, in a framework leadership could use to govern execution.
Who worked on it
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