Consultant
Annalisa Barbieri
Annalisa Barbieri is a Consultant at arad digital, with 6+ years of experience in digital marketing, strategy and product development for fashion & luxury, beauty and food retail brands, with a focus on CRM & customer centricity, digital marketing and transformation program management in omnichannel projects, from assessment to delivery. Consultant at arad since 2026.
Areas of work
Services
- .com Evolution
- Marketplace and eTailers
- Omnichannel Distribution
- Omnichannel Services & Integrations
- B2B Business Model Evolution
- In Store Experience Evolution
- Transformation Program Management
- Digital Project & Release Management
- RFP & Vendor Selection Management
- Marketing
- CRM & Customer Centricity
- Digital marketing
- AI Brand Visibility (GEO, AI ads, etc.)