Sport & Outdoor
Italian mountain footwear and apparel brand with a global wholesale, retail and e-commerce network.Revenue: ~ €215M
Digital Operating Model & Change Management
Review of the digital DTC organisation of an Italian mountain sports brand after a wave of resignations, followed by the redesign of the cross-department processes that held the online channel back.
Services
Support
- Advisory / Strategy
- Solution design
Goal
Define the target organisation of the digital DTC function in the short, medium and long term, and give each cross-department process a clear owner ahead of four key hires.
Approach
Multiple interviews, from general management to brand marketing, and a co-design workshop shaped the to-be model and job descriptions. Three process streams followed, product data, digital assets and digital communication, each with as-is mapping, workshops and RACI.
Results
We identified problems and developed operational and structural solutions. These were consolidated into a playbook that became the reference point for the whole internal operations team from then on.
Who worked on it
Similar case studies
Sport & OutdoorEnd-to-End Business Process Optimization
European operator of an iconic American sportswear brand, with wholesale, retail and online distribution.
Sport & OutdoorMarketplace Development
European operator of an iconic American sportswear brand, with wholesale, retail and online distribution.
Automotive & MobilityDigital Operating Model Redesign and Migration to a new ESP
Lifestyle division of a global Italian luxury automotive group, with apparel, accessories and collectibles sold through stores and e-commerce.
Automotive & MobilityERP RFP & Release Management
Lifestyle division of a global Italian luxury automotive group, with apparel, accessories and collectibles sold through stores and e-commerce.
Beauty & CosmeticsDigital & Omnichannel Strategy
International professional beauty group with two hair and skin care brands.
Beauty & CosmeticsDigital Operating Model Evolution
International professional beauty group with two hair and skin care brands.
Beauty & CosmeticsDigital Organisational Assessment
International professional beauty group with two hair and skin care brands.
Consumer ElectronicsB2B2C & Digital Distribution Strategy
Italian leading company in the smartphone and tech device accessories market.
Have a similar project? Work with us
Pick the area you want to discuss: we have already selected this project's, and we'll draft the request for you.
Want to name specific services? (optional)
1 area selected