E-commerce Insourcing and new operating model evaluation

Strategic and financial assessment of e-commerce insourcing for a premium sneaker brand, evaluating the transition from a fully outsourced model to a brand-driven operating model with greater business control, flexibility and scalability.

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Advisory / Strategy
Solution design

Goal

Evaluate the strategic, operational and financial feasibility of bringing e-commerce in-house, comparing alternative operating models and defining a sustainable transition path that strengthens business ownership and long-term profitability.

Approach

Analysed historical business performance, the provider's financial model and future growth projections. Compared fully outsourced and hybrid operating models, assessing costs, capabilities, tech dependencies and requirements to develop migration scenarios.

Results

Developed a financial and operational business case demonstrating the potential benefits of insourcing, including significant cost efficiencies, greater control over business performance and a more flexible operating model. Defined a recommended transition scenario

E-commerce Insourcing and new operating model evaluation

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